"Fendi has been founded in Rome on 1925, from Edoardo and Adele Fendi, into an artisan leather studio. During the years, Fendi, bring the brand on Haut Couture and on Pret-a-Porter system.
After the war, the brand find Karl Lagerfeld, and thanks him, the fur became fashion instead of a status simbol only. Another important step is the double F, which became from Suitcase Padlock a real texture for bags and acessory.
In the ’80 the brand become one of the biggest and start to launch a new line, “Selleria”, hand made and in limited edition."