"The brand was founded in 1947 by the Marquis of Barsento Emilio Pucci, a Florentine aristocrat.
He designed his first piece inespettatamente just reinterpreting a revolutionary ski suit.
He was crowned "The Prince of Prints" by the international fashion press, conquered by the explosive colors and the portability and simplicity of the models, very radical for the times.
Emilio Pucci was also a pioneer of Italian fashion and among his early successes should be mentioned the line of silk dresses printed without folds. "The Prince of Prints" is well recognized for about thirty years' by the press of the English-speaking world, also in 1954 he was awarded the most prestigious trophies, "Neiman-Marcus Award" for distinguished service rendered in the field of fashion.
His style is definitely for a woman elegant and refined on all occasions, and offers full glamor for exclusive circles of the jet set."
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